As we head back into lockdown trips to the cinema are no longer possible but QUAD is still working to bring you exciting new films.
QUAD is delighted to have teamed up with Dartmouth Films to bring you brand new documentary One Man And His Shoes (15) which you can stream in your home this weekend.
One Man And His Shoes is the story of the phenomenon of Air Jordan sneakers, showing their social, cultural and racial significance and how ground-breaking marketing strategies created a billion dollar business. However, this success story has a dark side – for thirty years people have been willing to kill for a pair of Air Jordans, posing the question as to whether the desirable image that Michael Jordan and Nike have created is responsible.
The film is followed by a short video Q+A with the film's director Yemi Bamiro.
Available to stream 13 - 15 November for just £8.99. Your rental will help support QUAD during lockdown.
Head to https://bit.ly/OneManQUAD to rent the film 🏀👟