As the world reacts to the COVID-19 pandemic, Second Run have been thinking how they might reach an online audience and at the same time try to help those special independent UK and Eire cinemas who have always supported them, but for whom this period could prove disastrous?
Second Run founder Mehelli Modi explains: "We felt that the answer was to first create a new VOD service, providing the option to rent our releases directly from Second Run. Then, and most importantly, from each and every rental we would give an equal share from our proceeds to a selection of independent cinemas that have been forced to close. This is a contribution with our thanks to those cinemas which have to remain dark at the moment. We hope this will amount to something helpful and will reflect how important an independent cinema is to communities everywhere."
The details: each month Second Run will present an evolving mix of world cinema, guided by our ethos of bringing important, challenging and entertaining classic and contemporary films to discerning viewers at the special price of £4.99 per title. QUAD will receive a share from each rental fee when you choose us as your supporting independent cinema.