Latest QUAD exhibition breaks all visitor records

27 February 2017

Figures have been announced for QUAD’s most recent exhibition, What a Loving, and Beautiful World by Japanese collective teamLab. With 19,287 visitors the exhibition has broken all previous visitor records for the venue. The visitors to What a Loving, and Beautiful World have overtaken QUAD's best exhibitions Pride and the Passion: Contemporary Art, Football and the Derby County Collection and V.02, a collection of interactive digital artwork. 

QUAD CEO Adam Buss commented “This exhibition has brought in so many new visitors to the venue. It is testament to how potentially complex digital technology can be presented in an inspiring and accessible way to engage with audiences of all ages.”

QUAD Curator Peter Bonnell added “What a Loving, and Beautiful World’ is actually about people coming together and these visitor figures demonstrate the appeal of great art.” 

What a Loving, and Beautiful World is an installation of projected computer generated artworks featuring twenty-two Sino-Japanese nature-inspired characters, including sun, moon, water, trees and birds, by the calligrapher Shishū, As the characters cascade down from ceiling to floor they can be activated either by human touch or shadows, transforming the images into new motifs associated with their meanings. As these images and the viewers interact with one another, more forms emerge that transform into and ever-evolving installation landscape. The artwork, from 2011, is by teamLab a Japanese interdisciplinary creative collective who describe themselves as ‘Ultra-technologists', producing large-scale immersive installations that utilise the latest computer modelling techniques to create stunning interactive visual art experiences. What a Loving, and Beautiful World, in QUAD was the UK premiere of the exhibition.

teamLab are at the forefront of innovative contemporary digital art worldwide, they are a unique collaboration that consists of over 400 members - including visual artists, computer scientists, mathematicians, CG animators, web designers, roboticists, educators, architects, and engineers of all kinds. Their aim is to achieve a balance between art, science, technology and creativity. They are known for their abundant use of natural motifs, vivid colours, participatory and socially engaged ideas alongside references to traditional Japanese culture. In many of their works the boundaries between the artwork and the viewer are blurred, which leads to audiences becoming part of the artwork itself.  Find out more about teamLab at www.team-lab.net

Image credit: teamLab ‘What a Loving, and Beautiful World’ in QUAD Gallery December 2016, by Charlotte Jopling